Not just another protein ball.
Made for shelves that don’t do basic.
Not just pretty, they actually sell
In a sea of protein balls and raw cakes, we stand out
Small-batch, long shelf life, seriously loved
Most “healthy” snacks are either forgettable, fugly, or flavourless.
Your shelves deserve better.
You’ve tried the raw cakes. The protein balls. The joyless bars pretending to be dessert.
And deep down, you know your customers deserve magic, not mediocrity.
That’s where we come in.
For stockists who want more than the usual suspects.
You’re not here to fill space, you’re curating an experience.
You know the difference between shelf-fillers and shelf-stoppers.
And you’re done with raw cakes, protein balls, and “meh” that blends in. Crumble Charms was made for stores with taste: from premium grocers to health food retailers, concept shops to cafés that get it.
Want to see what all the fuss is about?
Explore our full product range, FAQ's ad more information inside our digital catalogue. It’s short, sweet, and packed with shelf-stoppers.
From our signature half-dipped cookies, to dreamy biscuits sandwiched with marshmallow, this is where plant-based indulgence meets sell-out success.
