About Us

Welcome to Crumble Charms, where indulgence meets self-care.

We believe that everyone deserves a little luxury in their day, especially in a world that's constantly on the go. Our mission? To bring you better-for-you snacks that don’t just taste incredible but make you feel good, too. Whether you're unwinding after a long day or looking to treat yourself, our premium chocolate creations are crafted to bring joy, playfulness, and a touch of indulgence to your life.


Founded with the idea that small moments of happiness can make a big difference, Crumble Charms offers a unique range of treats that not only stand out from the crowd, but are designed to surprise and delight. With every bite, we want you to experience something unexpected — moments that make you pause and smile, knowing that treating yourself can be both delicious and nourishing.

Celebrate every moment, big or small

We’re all about celebrating — whether it’s a big occasion, or the everyday moments that deserve a little extra love. We believe that treating yourself is just as important as celebrating with others. So, go ahead, indulge in that well-deserved "me time" with our gourmet chocolate creations, crafted to make you feel truly special.

And while we’re all about the treats, we’re also committed to making a positive impact. That’s why we use recyclable packaging, repurpose materials whenever possible, and continually seek ways to minimize waste.

So, take a look around. Discover our creations, taste the difference, and join us in making every day a little more charming. Whether you’re spoiling yourself or someone you care about, we’re here to make those moments extra special.

We’re thrilled to have you with us on this journey. Welcome to Crumble Charms — where indulgence is a form of self-love.

Click the arrows below to expand each year.

Through the years.......

2016

dates in the blender, biscuits in the oven, granola in a jar....and the sparkle of a thought that "maybe I could start a business"

2017

  • the spark catches and 'Naked Bakery' opens for business. 
  • menu items include custom birthday cakes, raw cheesecakes, and raw slices

2018

  • orders grew and grew....and outgrew the home kitchen
  • signed a lease to build out a tiny commercial kitchen in a local arcade - 80sqm
  • hired our first employee 
  • started selling to more wholesale accounts 

2019

  • received ‘the call’ from a huge NSW distributor asking if I could make them an ongoing range of baked vegan sweets....
  • answered the only way I know how to…YES!
  • took over the little bookshop next door to make some storage space!
  • hired another person 
  • expanded by selling to more stores throughout Sydney

2020

  • made a pivotal decision to build a larger commercial kitchen 
  • moved to our first HACCP approved food factory
  • purchased our first 60L mixer and an industrial oven

2021

  • purchased our first chocolate enrobing machine
  • continued supplying cafe's around NSW and expanded into QLD and VIC 
  • product line consists of cookies, chocolate wheels, chocolate bars, muffins, whoopie pies, cakes

2022

  • got picked up for a Woolworths & Coles contract 
  • decided to take over the neighbours lease again and combine two factories
  • purchased a bigger chocolate enrobing machine with a cooling tunnel
  • narrowed our focus on top selling product lines - chocolate bars and wheels

2023

  • hired two more people 
  • decided to terminate the supermarket contract after reviewing how horribly non-existent our margins were and how little time we had to focus on our brand
  • realized how grateful I was for attorneys
  • decided I needed to re-brand and start supplying our own brand
  • streamlined product line to handle production 

2024

  • rebranded into 'Crumble Charms'
  • released bars and crumble pops
  • picked up by a distributor in each state
  • picked up by a national distributor
  • new customers include independent health food stores while continuing working with cafes
  • our Raspberry Love Wheel became a finalist in the '2024 Nourish Awards’