Why More People Are Choosing Gluten-Free and Plant-Based Treats (That Still Taste Like Dessert)

Why More People Are Choosing Gluten-Free and Plant-Based Treats (That Still Taste Like Dessert)

The Rise of Gluten-Free and Plant-Based Treats

In the past few years, the demand for gluten-free and plant-based snacks has skyrocketed — and for good reason. Consumers are waking up to the fact that food should not only taste good, but make you feel good too. But here's the catch: most “healthy” treats on the market still feel like a compromise.

That’s where Crumble Charms comes in.

We believe indulgence shouldn’t come with guilt, confusing ingredients, or a dusty aftertaste. Our range of gluten-free, plant-based chocolate biscuits and bars are made with organic whole foods, bold nostalgic flavors, and dreamy textures — so you can treat yourself without compromising your values (or your taste buds).

What Makes Crumble Charms Different?

Let’s be real. The snack aisle is full of bars, balls, and bland biscuits hiding behind health claims. At Crumble Charms, we do things differently.

Here’s how:

  • Made with Real Ingredients: No filler starches, no mystery “natural flavors.” Just organic coconut oil, brown rice flour, real fruit, and ethically sourced chocolate.

  • Gluten-Free & Plant-Based: Every treat is coeliac-friendly and 100% dairy-free.

  • Artisan, Not Average: From fruit-based marshmallow to our signature crumbly cookies, everything is hand-crafted to bring a moment of joy to your day.


Our Best-Selling Gluten-Free Treats

Not sure where to start? Here are our customer faves:

  • Raspberry Love Wheels: Two golden vanilla biscuits with fruity marshmallow and raspberry jam, coated in real chocolate. A nostalgic hug in every bite.
  • Hazelnut Crème Wheels: Hazelnut biscuit meets silky crème filling, dipped in rich chocolate. It's giving luxe, layered, and lush.
  • Caramel Cookie Bar: A crumbly cookie base layered with soft caramel, fully enrobed in chocolate. Sweet, gooey, and gluten-free — what more could you want?
  • Salted Peanut Caramello: Salty, sweet, and seriously addictive. A plant-based peanut caramel bar with just the right amount of crunch.

Why We Started Crumble Charms

Crumble Charms was born from a personal burnout — and a belief that food could be part of the healing process. After years of creating for other brands and going through one of the hardest chapters of my life, I decided to build something that reflected joy, self-love, and rebellion against diet culture.

This isn’t just a snack brand. It’s a love letter to anyone who’s tired of punishing themselves with guilt, restriction, and “clean eating” rules that leave you unsatisfied.

We’re here to remind you: you deserve indulgence that loves you back.

Looking for Healthy Treats That Still Feel Like a Treat?

Whether you’re gluten-free, dairy-free, plant-based, or just want to enjoy food that doesn’t mess with your body — you’ll find your new favorite here.

Explore our full range of gluten-free, plant-based snacks online or in select Australian cafes and health food stores. We ship nationwide, with bundle discounts that makes trying us a no-brainer.

Back to blog